Advertising has become extremely popular over the internet the past few years. The media has found that the internet is such a popular place and they can get an extreme amount of customers by advertising their products and convincing people that their product or service “works for everyone.” Epstein states, “Many advertisements are arguments, with the (often unstated) conclusion that you should buy the product or use the service” (pg. 94). A popular advertisement for a product that I see online is Jenny Craig. They claim that “if it worked for me, it will work for you.” As some people know not every weight loss program works for everyone. It is not to say that it will not work, but it is not true that since it worked for them it will work for you. Many people fall into this trap believing this particular statement. Just as Epstein explained, it may be accurate that the product works, but it may not be for everyone. It is amazing how many advertisements are thrown at us on a daily basis through media. Shows how much more careful people need to be when determining the accuracy of an advertisement for a product or service.
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